For the past 20 years, I’ve worked at big agencies on big brands, and helped some start-ups launch into the world.

But whether your brand is big or small, I think communication is most compelling when you identify a strong human insight and build a story around that. An Instagram or FB post, an online video, a banner ad...they all work harder (and better) when there's emotional story at their heart. When you create a strong story for your brand, you give it a voice. Here are some of the brands I've given a voice.